Posted on: March 21, 2019

LotLinx Traffic Beats CPC by 12X!

One of the core missions of Wizely is to help car dealers eliminate wasted Cost-Per-Click/SEM/Paid-Search spend. Our "Dollars and $ense" tool connects ad spend to sales and revenue (without a DMS or CRM connection) and helps dealers identify where they are wasting money. A typical dealer is wasting around $4000 per month.  

 

One of the most common questions we get as part of our work with clients is "Ok, so what should I spend it on instead?"  

 

Based on a recent study Wizely completed, Lotlinx should for sure be in the consideration set if you're looking for a high performance addition to traditional CPC. (Full disclosure : Wizely was paid to complete this study, but we weren't given any guidance re: how to approach the work and we aren't receiving any additional ongoing payment.) 

 

We completed our study based on Google Analytics data from 1,434 dealerships. Here is a summary of the findings : 

lotlinx_table As you can see, when compared to general Cost-per-Click traffic, Lotlinx performs significantly better in terms of both bounce rate (6 percentage points) and Goal Conversion Rate (11.6 percentage points).  

 

Here's a link to the full study : Lotlinx Traffic Quality Report

 

If you'd like to learn more about how Wizely can help you free up digital marketing budget that is currently being wasted, check out our Dollars and $ense Whitepaper that explains what we do and how we do it.  

Dollars & $ense White Paper

Thank you for choosing Wizely!

 

James

 

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