Wizely is founded by automotive industry veteran and product innovator James Grace, whose previous successes include include patenting time-shift radio (“TiVo”) in vehicles for Cadillac, developing the precursor to Apple’s “CarPlay” functionality for Chevrolet and developing Dealer.com's big-data based nGauge & Attribution analytics products.
“Someone once told me that wisdom is knowledge put into practice and Wizely is being founded on that principle,” said Grace. “It’s one thing to know about the latest trends, buzzwords and technologies but it’s another thing entirely to turn that knowledge into products and services that make an impact.”
Wizely will focus on two critical areas where businesses tend to struggle; strategic product planning and people-based digital marketing.
Unlike traditional marketing approaches that target audience segments or device groups, people-based marketing techniques target actual people.
Wizely Consulting Services will help companies develop solid product roadmaps and integrate analytics and data into their product and go-to-market strategies. Wizely Digital Marketing Services will help clients use data and analytics to develop truly targeted marketing and advertising campaigns using people-based marketing techniques rather than “spray and pray” approaches.
“For years I have been talking about the quality gap phenomenon where measures like impressions, visits, and spend increase substantially year-over-year while conversions, revenue and profit show much less dramatic increases,” said Grace. “Wizely will help clients address this quality gap in their products, services and advertising.”
The founding of Wizely builds on Grace’s history of thought leadership and innovation in the automotive industry.
“James has been a really valuable part of our RampUp thought leadership events.” said Natalie Salser, Director of Customer Advocacy at LiveRamp. “He is launching Wizely at precisely the right moment when so many businesses are struggling to put people-based marketing techniques into practice.”
The team behind Wizely has ambitious goals for the company, including a people-based marketing product to be released toward the end of 2018.