As of today (March 14, 2019), Wizely's Dollars and $ense tool has measured 20,000 vehicle sales so far in 2019 based on dealership website activity.
I suppose this probably isn't something a founder should say out-loud, but the capability and effectiveness of the tool is definitely exceeding the expectations I had when we first developed it as an Automotive Attribution tool for Google Analytics.
The Dollars & $ense algorithm continues to prove incredibly effective at identifying buyers based on their website behavior without needing a connection to DMS or CRM.
Although Dollars and $ense can be used to attribute any online campaign to vehicle sales and revenue in Google Analytics, most of our clients are using it to optimize their Paid-Search / SEM spend.
One of our Automotive Group clients has used the tool to reduce their wasted Paid-Search spend from 34% of their budget to 19% of their budget in less than 60 days.
Working the Wizely Dollars & $ense program works, and dealers all over the country are using it to recapture wasted advertising spend and reinvest it in their business.
To learn more, download our White Paper that explains how Dollars & $ense works and shares some additional case study data.
You can also reach out to me directly (james at wizely.us) and I'd be happy to connect with you for a demo or to answer your questions.