CUTTING OUT DATA MIDDLE MEN IN AUTOMOTIVE ADVERTISING
Ask any vendor in the automotive digital marketing space where they
acquire the data that powers their latest and greatest Artificial Intelligence
advertising product and you’re likely to get the same answer, “We use
Polk Data and a bunch of other sources.”
But where exactly, do sources like Polk Data acquire their data which they
in turn sell to vendors who sell their products and services to you?
They get most of it from you, the Car Dealer.
“ Engaging, insightful and actionable. James is the rarest of professionals; he has an incredible record of success in analytics, data driven marketing and data driven innovation. He is one of the true pioneers.”
- Kevin Bauer, Bluestem Brands