Why Ease of Use is Key
Rolling out an effective, well-crafted Micro Moments-based strategy can be the difference between thousands wasted and maximum ROI on your paid search budget.
But getting it right is next to impossible without deep knowledge of Google Analytics — even for dealership marketers eager to jump on these proven attribution improvement methods, the depth and complexity of translating incoming behavior data takes too much time and energy.
This is likely where well-meaning marketers end their journey with Micro Moments. Even with the attractive keyword ROI data it can provide, the time and effort that go into configuring and learning aren’t an option.
We think applying the right tools and playbooks to your paid search strategy should be possible — that’s why Wizely brings simple, immediate insights to dealership marketers with unmatched ease of use. For marketers looking to satisfy OEM requests around implementing Micro Moments, Dollars and $ense is the perfect tool to simplify the task. Without it, gaining a clear understanding of online behavior and its relationship to in-store revenue is an uphill battle.
Wizely + Micro Moments = Harmony
For dealerships looking to make these changes, that’s where Wizely’s Dollars and $ense solution comes in. This powerful tool connects marketing spend to revenue and profit by generating “simulated sales” based on consumer behavior. In other words, it watches what consumers are doing on your website and when someone behaves like a buyer, it generates a simulated sale.
This is a big part of what makes the connection between Wizely and Micro Moments marketing so strong. To put it simply, Google’s Micro Moments marketing strategy is focused on the beginning of the online shopper’s journey — what are people typing into the search engine? what does that tell us about what they need right now?
Wizely’s Dollars and $ense adds on to this by watching from the other end of the process — how are people behaving on your website and how can we learn what indicates they’ve moved to the next step in their decision-making?
These two approaches dovetail perfectly to provide dealerships with advanced visbility into customer behavior and intention, allowing you to optimize your strategy based on the distinction between online trends that result in revenue and online trends that don’t.
So, there’s a key alignment between Wizely and a successful Micro Moments strategy. At their core, each solves for the same challenge of optimizing paid search around data-informed buying habits online. Basically, Dollars and $ense is a packaged, easy-to-use tool that allows dealerships to implement this powerful strategy across the paid search landscape.
Want to roll out a Google-proven, data-informed Micro Moments marketing strategy at your dealership with a simple, easy to use tool? Wizely can help. Schedule a Demo to see it in action and starting boosting ROI right now.