• James Grace

Car Dealers are Spending Too Much Money on Digital Marketing

Updated: Jun 29, 2020

Yes, I said it.

According to eMarketer, digital advertising spend by the automotive industry is increasing roughly 15% per year. On the other hand, car sales have been roughly flat for the past several years, and analysts across the industry (per Forbes) are predicting a decline in 2018 somewhere between 1.5% and 5% and further declines in 2019.

To be clear, digital advertising spend is increasing year-over-year across all industries, and more and more automotive companies are shifting spend from traditional to digital. It stands to reason that, as an industry, we’re going to have to spend more in digital every year just to stay flat from a sales perspective.

But, let’s be honest, there’s a massive chasm between a 15% yearly increase in spend and a 5% drop in sales.

The good news is, I have a solution for you : choose Wizely.

No, seriously, hear me out.

In our business so far, we haven’t yet found a dealership that didn’t have a significant amount of low-hanging-fruit cost savings and optimization opportunities. In our experience, it’s not very difficult to find several thousand dollars in monthly savings, without meaningfully affecting leads, calls, or quality website traffic.

There’s no magic here, and it’s not about finding out which of your vendors is intentionally ripping you off, or telling you to change everything to some solution that we happen to like better.

Ultimately it comes down to two things that are conceptually simple, but more difficult to execute : implement a plan to measure quality, and only invest where you see success.

Our confidence here comes from both experience and expertise. However, we’ll also put my money where our mouth is. If you decide to hire Wizely, and you’re not happy with the return on your investment within the first month, you don’t have to pay us. It’s that simple.

Reach out to me to talk more if you’re interested : info@wizelydigital.com

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